Client Background:
- The client, a home and kitchen brand, launched a unique kitchen gadget on Amazon.
- Strong initial sales and positive reviews due to the product’s innovative design and quality.
- Stockout shortly after launch caused ranking and visibility drops, leading to slower sales upon restock.
Challenge:
- Stockout & Rank Drop: Loss of search rankings and Buy Box eligibility hurt organic visibility and sales.
- Lost Momentum: Difficulty recapturing the attention of initial customers.
- Ineffective Restock Marketing: Failure to rebuild buzz after restocking.
Our Approach
1. Rank Recovery Through Aggressive PPC Campaigns
- Exact Match Keyword Targeting: Focused on high-intent keywords like “compact kitchen organizer” and “space-saving utensil holder.”
- Branded Campaigns: Targeted branded keywords to re-engage previous customers and boost brand recall.
2. Revamped Product Listings for Better Conversion
- Enhanced images, compelling bullet points, and improved descriptions.
- Incorporated customer testimonials and emphasized unique selling points such as “compact design” and “multifunctional use.”
3. Restock and Relaunch Strategy
- External Traffic Campaigns: Used Google Ads and social media to drive diverse traffic to Amazon listing.
- Lightning Deals and Coupons: Created urgency with time-limited offers and high-traffic page placements.
4. Inventory Management and Forecasting Support
- Implemented predictive analytics for optimized inventory management.
- Developed a restocking strategy with reorder points and buffer stock for high-demand periods.
By refining the listing with fresh visuals and an emphasis on unique selling points—such as “compact design” and “multifunctional use”—we enhanced the product’s appeal and targeted pain points more effectively.
Results
- Recovery of Rankings: Core keyword positions restored within six weeks.
- Increased Conversion Rate: 20% rise due to optimized listings and visuals.
- Sales Recovery and Growth: Pre-stockout sales levels achieved within three months, with growth exceeding initial figures.
- Improved Inventory Management: Prevented future stockouts, ensuring consistent growth.
Client Feedback
- Scalekey’s strategy was pivotal in transforming a setback into growth.
- Effective inventory management tools enabled steady stock levels and consistent sales.
Conclusion
- Demonstrated Scalekey’s expertise in handling stockout challenges for Amazon brands.
- Strategic rank recovery, listing optimization, and inventory management enabled sustainable growth.